Trade shows and events offer unmatched potential for driving revenue and generating high-quality leads, directly impacting your sales pipeline and bottom line.

• Pre-booked meetings: 99 executive pre-booked meetings with directors, VPs, and C-level executives

• Leads captured: 141 badge scans, driving qualified lead acquisition

• Revenue impact: $800K in ACV won

• Sales pipeline growth: $213M in engaged pipeline, reflecting a $17M increase in open opportunities spanning new business and existing business expansion

• Event-driven impact: $196M engaged attendee pipeline across the entire event from activations and direct engagements

Establishing your brand as a thought leader at events is an invaluable opportunity to demonstrate expertise, engage in meaningful discussions, and influence industry trends.

• Speaking engagements: 2 executive-led speaking sessions focused on GTM best practices, data & AI for marketers, and how intent & buyer behaviors capitalize growth

• Audience reach: 123 attendees at speaking sessions, reinforcing brand expertise

• Content creation: 4 customer testimonials from B2B marketing subject matter experts and industry leaders

• Industry recognition: Participation in premier industry panels and workshops, including the G2 & ZoomInfo executive dinner, Data-Driven Marketing Roadshow with G2, Snowflake, and Bain & Co, and a happy hour with live local music

Maximizing brand visibility at industry events is key to ensuring your company is seen, heard, and remembered across multiple channels, making a lasting impression on your target audience.

• Brand exposure: ~2 million impressions through media mentions, pedi cab branding, sign spinner branding, venue branding, and other on-site activations

• Social media buzz: Leveraged executive advocacy and posting, local influencer posts, and attendee posts throughout the event to amplify brand visibility

• Booth traffic: 141 badge scans, contributing to high visibility and engagement

• Brand alignment: Ensured all event materials were aligned with brand messaging and aesthetics for a cohesive presence

Engaging the right audience with tailored experiences ensures that event strategies attract attendees and foster deep, lasting relationships that contribute to sustained business growth.

• Audience segmentation: Highly targeted activations designed for mid-market and enterprise-level decision-makers

• Event participation: 56 happy hour attendees, providing networking and engagement opportunities with key accounts

• Engagement opportunities: VIP lounge, executive dinner, data-driven marketing roadshow stop, premier booth, happy hour with live music, and direct customer interactions

• Lead nurturing: 92% of engaged leads followed up with by sales or marketing efforts, ensuring sustained engagement and conversion