The Future of GTM is Data-Driven—
Here’s What We Learned on the Road
Data-Driven
Marketing Series
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Positioning ZoomInfo as a strategic leader in GTM excellence and data-driven insights.
Positioned ZoomInfo as a leader in data-driven GTM strategies through exclusive executive-led content and strategic partnerships.
Promoted the "Better Together" story featuring ZoomInfo, Snowflake, G2, and Bain & Co., emphasizing integrated GTM strategies.
Featured and captured customer testimonials from marketing leaders, reinforcing credibility and real-world impact.
Notable interest in presentation materials, with immediate follow-up meeting requests from buying committee members.
Average 40 attendees per session, primarily Director, VP, and C-level executives, ensuring a highly qualified audience.
83% show rate—significantly exceeding the industry standard for B2B events.
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Converting strategic engagements into measurable business outcomes.
$49M in pipeline directly in the room.
$55M in engaged pipeline, showcasing extended influence beyond the event itself.
$9.4M in ACV won, validating the program’s contribution to sales acceleration.
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Ensuring sustained engagement and maximizing ROI through strategic follow-up and content amplification.
96% of engaged attendees received follow-up through sales or marketing efforts.
High-value content generated, extending thought leadership impact:
Strong return on investment:
$4,500 spend → $6.7M ROI
$8,500 spend → $2.7M ROI
Roadshow Series
Executive-led and attended roadshows are powerful catalysts for revenue growth, offering a unique opportunity to engage directly with key decision-makers in high-value target accounts. By showcasing thought leadership, presenting tailored content, and fostering real-time dialogue, these events build deep relationships with C-level and VP-level executives, creating a direct path to strategic partnerships and new business. The focused, intimate setting allows for meaningful conversations that not only influence the pipeline but accelerate the decision-making process, driving immediate and long-term revenue impact. When executed thoughtfully, roadshows provide a compelling platform for driving both short-term sales and sustainable growth.